Juicy Words

Occasionally the inquiry will come up, among providers of medical physics services, what value might exist in rendering a standard periodical to help explain the critical improvements and orient the reader to the meaningful changes and prospective future of the landscape. A newsletter or periodical of this sort could provide great benefit for partners, customers, and other subscribers.

Essentially the intention of a regular medical physics publication is to add value. Bringing value is a matter that is near to us as a consumer when we consider who to work with, and as a business owner both when we review what services to provide and who we trust to support us.I appreciate what Harry Kafka wrote of value on his competitive branding website. “The concept of “value” is somewhat elusive for most of us, which becomes evident if you ask people to DEFINE its meaning.” afterward he states that “To take this into the realm of customer-experience, we could state that those concepts of usefulness and importance which THEY have attributed to our products / services / the area in which these are used is what constitutes VALUE for them.”

When reviewing what could really add value these items come to mind:

• Industry news
• Accreditation data
• Technical tips
• Credentialing news
• Radiation safety info

The subscriber can also learn about developments closer to home. Whether you are a service provider, have been a customer for several years, or have recently joined the goal is to always do more for you.

If you find this article please feel free to get in touch. We compose articles designed to help dental practitioners and physicians but also consult on Not-for-profit Web Strategy, and web development for associations.